Master the Revenue Engine framework.
Free guides, playbooks and frameworks based on proven conversion principles — translated for Australian trades and franchise businesses.
Six pillars of a revenue-generating website.
The most successful service businesses grow by doing one thing: answering every question buyers ask. That simple idea is the foundation of the Revenue Engine framework — now used by thousands of businesses worldwide.
Answer Every Question
Become the most trusted voice in your industry by obsessively answering the real questions your customers are asking — honestly, openly and on your website first.
The Big 5 Content Topics
Cost & price, problems, comparisons, reviews and best-in-class. These are the topics buyers search for before they ever talk to a salesperson.
The Selling 7 Videos
The seven videos every business needs: 80%, bio, product/service, landing page, pricing, customer journey, and claims-we-make videos.
Self-Selection Tools
Pricing estimators, fit calculators and assessments that let prospects qualify themselves — the same logic behind our 60-Second Estimator.
Insourcing Content
Your team — not an agency — owns the content. The people doing the work are the ones with the answers buyers actually want.
AI as a Sales Multiplier
Use AI (chat, follow-up, callbacks) to deliver the right answer to the right buyer at the moment they're ready to buy — 24/7.
The five topics buyers Google before they ever call.
Most trade and franchise websites avoid these topics. The winners lean into them — and capture the search traffic everyone else is too scared to write about.
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Practical guides you can apply this week.
Ready to install the Revenue Engine on your site?
We'll set up the four conversion tools — call tracking, 60-second estimator, AI chat and smart callback — based on the same framework taught above.