The Importance of Building Your Brand When You Are a Multilocation Business
The Importance of Building Your Brand When You Are a Multilocation Business
Branding is not a marketing buzzword. It's the heart and soul of your business—and it definitely should be. It's your identity. Many people associate the word brand with logos and trademarks, but while it's part of the overall strategy, it's not central.
An effective brand leaves a lot of impressions. But how does that translate to you? Getting a message across is crucial for a company to evoke emotion in its audience. As a result of these consumer relationships, companies can profit from their loyalty. In addition, these customers can also help companies draw in new prospects.
But what if you have a company with multiple locations? Creating a cohesive brand becomes even more of a challenge, but there are options out there available to you. Let's explore some ideas.
How do you define a brand with more than one location?
Most marketing strategies will tell you—a brand builds trust and loyalty. When people share your values, mission and have full trust in your product, they will tell others about you. But how does this work if you're a company with branches in multiple regions?
Enable each location to customise its marketing messages while still adhering to the brand's universal identity. To effectively connect, you must cater to the unique needs of each market based on its behaviours and conditions while also being cognisant and sticking to brand guidelines.
What makes your brand stand out amongst competitors?
What makes customers loyal to a brand? 73% say customer service, while 50% say price. So the better you treat your customers, the more they will return, and the more likely they will leave positive reviews on your sites and recommend you to their friends. But how do you keep this uniform between multiple branches? Creating user guides, a code of conduct, a glossary of terms, and more. If you need advice, our experts are here to help.
How can you manage brands as a multi-location company?
Knowing the above, how do you move forward? Work with our team at Buzzlink Digital! We've got the experience and knowledge of working with businesses of all shapes and sizes. Buzzlink Digital's Brand Analytics is a best-in-class tool for multi-location reporting. Whether you have 2 or 200 locations, we can help you find the right solutions for reputation management, social posting, listings, and much more.
If you are part of a multi-location franchise, we want to connect with you! To get started on your company's future,
contact us or send us an email today.
