How Does SEO Work?

SEO is an extremely intricate, involved process. To climb website rankings, SEO specialists must include relevant outside links, regularly publish content, insert healthy—strategically placed—smattering of keywords in web content, and more. The complex interplay of factors that determine search engine rankings requires diligent research and an eye for detail.

Why Is SEO Important for Business in 2021?

The web is home to 1.72 billion websites that are in operation at any given time. From the perspective of an internet user on the hunt for your service, that is a ton of material to comb through before getting to your company. No matter how niche your service or how narrow your customer base is, it's virtually guaranteed that a competitor out there has used SEO better than you have—even if you have a beautifully designed website.

Studies have shown that 75% of web users never scroll past the first page of search results when browsing the internet. That means if your business doesn’t show up on the first page, millions of consumers are going to see your competitor’s business instead of yours.

How to Utilise SEO

Given the importance of SEO for your business, the next logical question is how to utilise SEO to rank higher in search results to drive traffic in your direction. The truth is that managing your website for SEO can easily become a full-time job if your goal is to rank among the SEO elite.

Google frequently reconfigures its algorithm for search rankings, and that has reverberating effects on traffic flow throughout the web. SEO is a rapidly evolving industry, so staying on top requires continual learning and monitoring of developments.

If you own a business with an online component, you might want to consider enlisting the services of an experienced SEO firm such as Buzzlink Digital. We’ve created a team of industry experts who make staying on top of SEO their business. Connect with us and we can start pushing your company to the next level by enhancing your web presence.