Due to the increasing number of customers depending on the internet to find solutions to their problems, business owners nowadays must enhance their online presence. A local listing is an online resource that provides key information about a company. So, if your business is not utilising this important feature, then it’s missing out.

You need your business listings to reach your target audience, as they are the ones searching for your solutions. The issue is that many business owners are still clueless about the significance of having an online listing. If you find yourself in this position, we'll explain why managing online listings is critical for businesses in 2022.

Improve Your Local Ranking

When Google crawls the web, it looks for mentions of your company's name, address, and phone number. Even minor changes, such as an abbreviated business address or a different phone number, can alert search engines that your firm isn't legitimate.

When your contact details are consistent throughout all sites, search engines will consider your business listing as reliable, raising your rank in search results and eventually earning you a spot in Google's Local Three Pack.

Attract More Web Traffic

Whenever your online listings are accurate and precise, search engines know that your company is real and trustworthy. When search engines such as Google and Bing trust your company, more people will see it in search results, leading to an increase in visitors and traffic to your website.

This even applies to prominent places on mobile searches, such as Google's Local Three Pack, Google Maps, and key placements.

Protect Your Reputation

Identifying and updating all of your local listings isn't enough. To prevent further changes to the listings, you also need to “lock” them.

Online directories get their listing data from aggregators that collect public data from government documents. The information is usually incorrect and outdated, but it can be used against you even after you have fixed it! Even worse, an unethical competitor may claim your listing and modify it with their own information.

To protect your online reputation and your business's identity, you need to lock your business listings.

Contact Information Should Be Consistent

Consistency for search engines is critical, but it's crucial for customers as well. If a customer encounters an outdated phone number or address of your business, that customer will perceive you as unprofessional and careless, and they will choose to do business with your competition. Customers must be able to locate your actual address and phone number every time they search, regardless of which site they use.

Our professionals at Buzzlink Digital specialise in all aspects of digital marketing, including managing your online listing, so you can achieve your objectives. Work with a trustworthy creative agency in Chadstone, Victoria, and learn more about our digital solutions. To schedule a consultation, contact us right away!